Microsoft is a Leader in The Forrester Wave: CRM Suites, Q3 2022

microsoft-is-a-leader-in-the-forrester-wave-crm-suites-q3-2022The Microsoft Dynamics 365 family of business software has once again been ranked among the top digital solutions supporting customer attraction, retention, better understanding, and communication by the international market research firm Forrester Research.

Forrester Research is an expert in the field of tracking and studying the market for software technologies and how they affect businesses. The leading suppliers of this software are rated as Leaders, Strong Performers, Contenders, and Challengers in the company’s regular reports based on several key indicators. For all businesses that are thinking about implementing digital solutions in their operations, Forrester reports are a good place to start their research.

Independent experts assess CRM providers using a variety of metrics, including solution parameters, development strategy, and market presence.

The most significant global suppliers of comprehensive, integrated CRM platforms are ranked by The Forrester WaveTM: CRM Suites. Microsoft Dynamics 365 receives the best ratings possible in this ranking for things like:.

What makes Microsoft’s CRM and connected products stand out for our customers?

The system’s leadership position is greatly enhanced by the availability of specialized modules that handle each stage of the customer journey. Companies can select from a variety of connected solutions that represent independently operating components of the overall CRM platform, depending on the needs of their particular business.

Dynamics 365 is the only intelligent business application portfolio that transforms selling experiences with a single intelligent, digital, and customizable solution.

By transforming data into insights with the help of Microsoft AI, Dynamics 365 empowers everyone across every team to make better and more significant decisions. This allows teams to be more effective and productive.

Microsoft Teams provides the best workplace collaboration, video conferencing, and meeting software worldwide. It can be seamlessly integrated with our out-of-the-box CRM or customized with custom features to meet the needs of an organization.

Dynamics 365 Marketing helps businesses better understand their customers by leveraging AI-powered insights to drive intent and deliver seamless customer acquisition and retention experiences.

With built-in AI and machine learning, Dynamics 365 assists sales teams in upgrading forecasting and revenue operations and improving seller performance with suggested next-best actions, productivity tools, and real-time coaching.

Dynamics 365 Customer Service improves frontline employee productivity no matter where they are located and assists organizations in meeting the changing needs of every customer across all channels.

Organizations can offer everyone the ability for low-code transformation with Microsoft Power Platform, thanks to low-code. These user-friendly tools are extensible and connect to Dynamics 365 without any issues.

Bottom line

According to the Forrester report, Microsoft’s 40% year-over-year growth is driven by its “strong vision, the breadth of its suite, its partner ecosystem, and its industry solutions, especially in financial services, healthcare, and retail.” 

Microsoft sincerely believes organizations can accomplish anything with connected data, supported by cutting-edge AI and insights.


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