As companies strive to capture their audience’s attention and stand out from the crowd, innovative and visually engaging marketing materials play a pivotal role in achieving these goals. This is where Microsoft Dynamics 365 Marketing keeps your mind relaxed and profits on the toes.
Dynamics 365 Marketing provides a diverse range of professionally designed templates for emails, pages, forms, and journeys. You can choose from various styles and structures, including blank templates, and easily edit or create new ones. The email content designer allows you to add metadata for easy organization and filtering.
In this article, we will talk about how to use them and how they can be effective for your business.
What are email templates in email marketing?
Email templates in email marketing offer pre-designed layouts that can be easily tailored to your dynamic content, images, and branding, resulting in polished and professional-looking emails. These templates serve as a valuable resource for email marketers and sales teams, providing a foundation for crafting visually appealing and compelling messages.
By creating email templates, marketers can ensure layout, design, and quality consistency across email communications. Moreover, these templates streamline the email campaign creation process, facilitating smooth and seamless personalization.
Typically, email templates come with a column layout, color scheme and often include sample content and images.
Some templates provide a basic column structure without sample content, while others are completely blank, allowing for full customization from scratch.
What are email templates in Dynamics 365?
Dynamics 365 offers a collection of ready-to-use email templates that enable you to craft effortlessly professional and visually appealing messages. These templates come with multiple features and customization options to suit your specific needs. Here’s an overview of the key aspects of email templates in Dynamics 365:
Dynamics 365 Marketing provides an extensive selection of professionally designed templates covering emails, pages, forms, and journeys. These templates contain column layouts, color schemes, sample content, and sample images. While some templates feature a basic column layout without sample content, others are blank canvases, allowing you to start from scratch.
When creating an email in Dynamics 365 Marketing, you can begin with a template and easily personalize it by incorporating your content, images, and branding. The email content designer within Dynamics 365 Marketing empowers you to make modifications, ensuring the final design aligns with your preferences.
All email templates within Dynamics 365 Marketing come with style controls, enabling you to adapt them to your organization’s or campaign’s color scheme. Depending on the chosen template, the available style settings may vary. Blank templates may not have styling controls unless they’ve been programmed with the necessary HTML markup.
The latest template designer in Dynamics 365 Marketing introduces an advanced digital content designer, facilitating the creation and styling of templates. This feature offers responsive layouts that automatically adapt to any screen size, allowing you to effortlessly add elements such as images, text elements, buttons, and dividers.
Email templates in Dynamics 365 Marketing serve as a time-saving solution, especially for sending repetitive or recurring emails to multiple customers. By utilizing preformatted email messages, you can maintain consistent messaging when communicating with your audience, ensuring a seamless customer experience.
How do I use email templates in Dynamics 365?
Dynamics 365 Marketing offers a variety of templates, each comprising both structural and style elements. In particular, email and page templates come with style controls, allowing effortless customization to match your organization’s or campaign’s colors.
The templates offered within Dynamics 365 Marketing offers the following benefits:
How do I create an email in Dynamics 365 marketing?
Follow these steps to utilize email templates in Dynamics 365 Marketing:
- Navigate to Marketing > Marketing Templates > Email templates.
2. Click on “New” in the Actions toolbar.
3. Choose a template from the list or opt to start with a blank template by selecting “Skip.”
4. Personalize the template according to your preferences by adding your content, images, and branding.
5. Save the customized template and give it a name.
6. Select the template you just created when creating a new email marketing message.
7. Preview the message to ensure it meets your desired appearance.
8. To make the email template available for use by a customer journey (but not deliver any messages yet).
9. Next is to email and go live, so publish the message by selecting “Go live.” This action copies the design to the Dynamics 365 Marketing email marketing service.
Using email templates in Dynamics 365 Marketing streamlines the email creation process, saves time, and ensures consistent branding and messaging across your email campaigns. So, as soon as you get the hang of the steps above, you can create a marketing email and go above and beyond for your business campaigns.